Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
Product Identifiers
Publisher
Frame Publishers Bv
ISBN-13
9789491727658
eBay Product ID (ePID)
215647490
Product Key Features
Book Title
Holistic Retail Design: Reshaping Shopping for the Digital Era