Around 90% of all new restaurants fail in the first year of operation. Many owners think they have the perfect idea, but they have terrible business plans, location, or other issues. Idiot's Guides: Starting and Running a Restaurant shows budding restauranteurs the basics of honing in on a concept to gathering start-up capital to building a solid business plan. You will also learn how to choose a great restaurant location, select an appealing design, compose a fantastic menu, and hire reliable managers and staff. In this book, you get: * Introduction to basic requirements of starting a restaurant such as time management, recognizing your competition, choosing your restaurant concept, and making it legal. * Information on building a solid business foundation such as a solid business plan, a perfect location, where to find investors, and securing loans. * Suggestions on how to compose the perfect menu, laying out the front and back of house and bar, and choosing the must-have necessities such as security alarms and fire prevention. * Techniques on how to hire and train your staff, purchasing or renting supplies, understanding costs and setting up your financial office, and using social media as a marketing tool. * Secrets for keeping your customers returning, running a safe restaurant, managing employees, and building your PR sales plan. * Pre-opening checklists to ensure everything is ready by opening day. Operational checklists and forms a successful restaurateur will need to manage their restaurant.
Product Identifiers
Publisher
Alpha Books
ISBN-13
9781615648528
eBay Product ID (ePID)
212528239
Product Key Features
Author
Elizabeth Keyser, Jody Pennette
Publication Name
Starting and Running a Restaurant
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
233mm
Item Width
195mm
Item Weight
488g
Additional Product Features
Title_Author
Jody Pennette, Elizabeth Keyser
Series Title
Idiot's Guides
Country/Region of Manufacture
United States
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