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Imagery and Text: A Dual Coding Theory of Reading and Writing by Mark Sadoski, Allan Paivio (Paperback, 2013)

About this product

About this product

Product Information

Imagery and Text, Second Edition extends the first edition's unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically sound theories of cognition ever developed. This theory provides a comprehensive, systematic account of all major aspects of literacy including decoding, comprehension, and response in reading and composing in writing. The Second Edition updates DCT as a scientific theory, a cognitive theory, an embodied theory, and a constructivist theory of literacy. New content includes a detailed account of the decoding process and its integral connection to comprehension, a new program of research on DCT in composing text, a review of neuroscientific support, and increased attention to multimedia literacy, socio-cultural influences, and recent educational applications. More than any other theory, DCT explains how both verbal and nonverbal cognition are woven together through all aspects of literacy. Written in concise chapters with illustrative examples, Imagery and Text is approachable for both students and advanced scholars in the field of literacy.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415898485
eBay Product ID (ePID)
141609713

Product Key Features

Author
Mark Sadoski, Allan Paivio
Publication Name
Imagery and Text: a Dual Coding Theory of Reading and Writing
Format
Paperback
Language
English
Subject
Education
Publication Year
2013
Type
Textbook
Number of Pages
155 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
249g

Additional Product Features

Title_Author
Allan Paivio, Mark Sadoski
Country/Region of Manufacture
United Kingdom

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