HOW SERIOUS ARE YOU ABOUT CHANGING YOUR LIFE? WHAT DO YOU THINK ABOUT THIS?. . . your identity (the real you) has been lost or stolen, and we need to go to war to get you back. I use the concept of war because war is serious business and we are serious. Right? Richard Marcinko, in his book Leadership Secrets of the Rogue Warrior--A Commando's Guide to Success, writes: Life is a struggle for survival, for success, and for dominance. Life is war. If this is so, then let us prepare for war.