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Marketing Behavior and Executive Action by Wroe Alderson (Paperback, 2009)

About this product

About this product

Product Information

2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in hand. At the time of his death in 1965, Alderson was still active as professor of marketing at Wharton. His fertile mind generated many ideas that in various guises are still part of our discipline.Marketing Behavior And Executive Action is one of the most cited books in the field.

Product Identifiers

Publisher
Martino FINE Books
ISBN-13
9781578987825
eBay Product ID (ePID)
103983703

Product Key Features

Book Title
Marketing Behavior and Executive Action
Author
Wroe Alderson
Format
Paperback
Language
English
Topic
Advertising, Marketing
Publication Year
2009
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
721g

Additional Product Features

Title_Author
Wroe Alderson

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