Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research. Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.
Product Identifiers
Publisher
Routledge Member of the Taylor and Francis Group, Taylor & Francis Inc
ISBN-10
1560240148
ISBN-13
9781560240143
eBay Product ID (ePID)
107793867
Product Key Features
Author
James w. Busbin, Donald R. Self
Format
Hardback
Language
English
Subject
Economics: Textbooks & Study Guides
Type
Textbook
Dimensions
Weight
589g
Height
216mm
Width
156mm
Additional Product Features
Place of Publication
New York
Date of Publication
05/09/1990
Country of Publication
United States
Genre
Economics: Textbooks & Study Guides
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