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Marketing in Europe: Case Studies by Jordi Montana (Paperback, 1993)

About this product

About this product

Product Information

This major volume presents an invaluable set of case studies designed to highlight key marketing issues that face European organizations, including international companies based in Europe. It aims to meet the pressing need for high-quality, up-to-date case material on marketing in Europe. Both problem-oriented and student-oriented, the cases require participants to consider theme such as: reasons and strategies for `going international'; European and international branding, pricing and advertising; issues of international distribution; new product development and launch; developing pan-European marketing; and managing global brands in Europe Marketing in Europe forms an integral part of the CEMS Master degree, for which it was specifically developed. It will also be an essential resource for all students of marketing, international marketing and international business within, and outside, Europe.

Product Identifiers

Publisher
Sage Publications Ltd
ISBN-13
9780803989566
eBay Product ID (ePID)
96048360

Product Key Features

Author
Jordi Montana
Publication Name
Marketing in Europe: Case Studies
Format
Paperback
Language
English
Subject
Economics, Marketing
Publication Year
1993
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
420g

Additional Product Features

Series Title
European Management Series
Editor
Jordi Montana
Country/Region of Manufacture
United Kingdom

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