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Marketing the Michigan Way: How to Connect Your Business to the Treasures and Events in Your Local Area to Create Lifelong Loyal Customers by Andy Lapointe (Paperback / softback, 2014)

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Product Information

If you own a business in Michigan, you can't afford to miss this... Did you kw that running a business is Michigan, matter what your business, offers unique advantages that aren't available anywhere else in the nation? In this book you'll learn how to tap into these advantages and start marketing your business the Michigan Way. Once you embrace the Michigan Way of marketing your business, you'll soon discover that being a Michigan based business truly has its advantages. You see, tourism is a $17+ billion industry in our state. When I use the term tourism this implies those individuals and families that drive four hours to a weekend cottage or property but local tourism too. Local tourism is when local residents enjoy local attractions. So by tapping into the $17 trillion tourism market, you'll be marketing your business the Michigan way. What makes our state so amazing is we have inland oceans, pristine beaches, virgin forests, world famous bridges, little kwn trails and beautiful waterfalls. No matter where you are located in the state within a short drive you can easily enjoy all the Michigan has to offer. So what the heck is this Michigan Way of promoting your business? It's t a secret, it's something that any business in Michigan can do, but most don't. People want experiences over products or services. Your business needs to bridge the gap between just offering products or services to being part of the overall experience of your area. Here are the pieces of the puzzle when promoting your business the Michigan way. 1.Connect your business to the emotions of the treasures of your area 2.Tie your business to the calendar of events of your area 3.Make your business the first choice to buy stuff when people are in your area You'll learn how to quickly implement all these steps into your business. However, the most important part of the puzzle is tying all of these time-tested strategies to your business and maximizing your ROI (return of investment). You'll learn how to do this with the step-by-step worksheets and information contained in this book. Once people are in your area, it can be local or visitors or tourists, it doesn't matter. Once they are in your area they need to buy stuff. They need places to shop, eat and stay. You need to position your business as the first choice in your niche for people to buy from when they are looking for the products and services you offer. Unless you have an unlimited marketing budget to build your brand, the Michigan way is tying your business to local treasure and events. That is the Michigan way of promoting your business.

Product Identifiers

Publisher
CreateSpace
ISBN-10
1500937940
ISBN-13
9781500937942
eBay Product ID (ePID)
221082547

Product Key Features

Author
Andy Lapointe
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
English
Subject
Careers & Success

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
29/08/2014
Imprint
Createspace
Country of Publication
United States

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Marketing the Michigan Way: How to Connect Your Business to the Treasures and Events in Your Local Area to Create Lifelong Loyal Customers by Andy Lapointe (Paperback / softback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Bindi: Winner of the Daisy Utemorrah Award by Kirli Saunders (Paperback) FREE Sh

The Things You Can See Only When You Slow Down: How to be Calm in a Busy World

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not

The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an

Mythos: The Greek Myths Retold

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