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Marketing the Sports Organisation: Building Networks and Relationships by Scott McCarthy, Alain Ferrand (Hardback, 2008)

About this product

About this product

Product Information

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and invative in its approach, the book includes: * a practical framework for implementing relationship marketing throughout the product and service range * an in-depth examination of tools and methods that increase the value of the product for the consumer * a genuinely international approach, applicable in all countries * detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and n-profit contexts.

Product Identifiers

Publisher
Routledge, Taylor & Francis Ltd
ISBN-10
0415453291
ISBN-13
9780415453295
eBay Product ID (ePID)
95412512

Product Key Features

Author
Alain Ferrand, Scott Mccarthy
Format
Hardback, PAPER over Boards
Language
English
Subject
Sales & Marketing
Type
Textbook

Dimensions

Weight
589g
Height
234mm
Width
156mm

Additional Product Features

Place of Publication
London
Content Note
52 Black & White Tables
Author Biography
University of Lyon, France the British Judo Association, Uk
Date of Publication
20/08/2008
Country of Publication
United Kingdom
Genre
Sales & Marketing

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