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Nescafe. a Marketing Analysis by Kelvin Cherry (Paperback / softback, 2014)

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About this product

Product Information

Seminar paper from the year 2011 in the subject Business ecomics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are Nestle and cafe. Max Mergenthaler along with his team members had worked hard for almost seven years to make coffee powder. On April 1, 1930 for the first time in Switzerland, they succeeded. It was launched in the United States with a brand name kwn as Taster's Choice Nescafe. However, the brand name was once again changed and was then kwn as Nescafe Taster Choice. Marketing structure Marketing strategy Nestle is one of those products that is considered to be people and brand oriented rather than being system oriented. Their marketing strategy is designed in a way that gives importance to the needs and lifestyles of their consumers. The product is of high quality they also try to improve their pricing strategy and distribution networks. Along with all these priorities they are able to generate annual profits (Wentzand Newbery, 2010).

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3656634351
ISBN-13
9783656634355
eBay Product ID (ePID)
232217711

Product Key Features

Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook
Author
Kelvin Cherry

Additional Product Features

Date of Publication
15/07/2014
Content Note
Colour Illustrations
Country of Publication
United States

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