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Never Leave Well Enough Alone by Raymond Loewy (Hardcover, 2002)

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Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods - everything from toasters and refrigerators to automobiles and ocean liners - radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's 100 Most Important Americans of the 20th Century . Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the rounded Coca-Cola bottle), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. This volume was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than 100 of the world's largest corporations, and products manufactured to their specifications sold in excess of three billion dollars annually. Written and designed by Loewy, this illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, the volume acts as a document of the American century and a meditation upon the importance of industrial design in daily life.

Product Identifiers

Publisher
Johns Hopkins University Press
ISBN-13
9780801872112
eBay Product ID (ePID)
94946591

Product Key Features

Book Title
Never Leave Well Enough Alone
Author
Raymond Loewy
Format
Hardcover
Language
English
Topic
Engineering & Technology, Motor Vehicles
Publication Year
2002
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
488 Pages

Dimensions

Item Height
159mm
Item Width
152mm
Item Weight
680g

Additional Product Features

Title_Author
Raymond Loewy
Country/Region of Manufacture
United States

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Never Leave Well Enough Alone by Raymond Loewy (Hardcover, 2002)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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