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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World by Richard Yalch, Karen A. Machleit, Curtis P. Haugtvedt (Paperback, 2005)

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Product Information

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on the advantages of the Internet's ability to bring like-minded individuals from around the room into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805851557
eBay Product ID (ePID)
96516822

Product Key Features

Author
Richard Yalch, Karen A. Machleit, Curtis P. Haugtvedt
Publication Name
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
574 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
771g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Curtis P. Haugtvedt, Richard Yalch, Karen A. Machleit

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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World by Richard Yalch, Karen A. Machleit, Curtis P. Haugtvedt (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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