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Patterns of Entrepreneurship by Jack M. Kaplan, Anthony C. Warren (Paperback, 2009)

About this product

About this product

Product Information

This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780470169698
eBay Product ID (ePID)
95807623

Product Key Features

Author
Jack M. Kaplan, Anthony C. Warren
Publication Name
Patterns of Entrepreneurship
Format
Paperback
Language
English
Subject
Business
Publication Year
2009
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
251mm
Item Width
203mm
Item Weight
686g

Additional Product Features

Title_Author
Jack M. Kaplan, Anthony C. Warren
Country/Region of Manufacture
United Kingdom

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