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Persuasion: Theory and Research by Daniel J. O'Keefe (Paperback, 2002)

About this product

About this product

Product Information

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The new edition covers the theory of reasoned action, new chapters on functional approaches to attitude and on behavioral change, and new material on persuasive campaigns.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9780761925392
eBay Product ID (ePID)
94718086

Product Key Features

Book Title
Persuasion: Theory and Research
Author
Daniel J. O'keefe
Format
Paperback
Language
English
Publication Year
2002
Number of Pages
384 Pages

Dimensions

Item Height
228mm
Item Width
152mm
Item Weight
510g

Additional Product Features

Title_Author
Daniel J. O'keefe
Country/Region of Manufacture
United States

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