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Pharmaceutical Marketing Mix Strategies by Harpreet Singh, G S Batra (Paperback, 2012)

About this product

About this product

Product Information

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783848414536
eBay Product ID (ePID)
114125863

Product Key Features

Author
Harpreet Singh, GS Batra
Publication Name
Pharmaceutical Marketing Mix Strategies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
156 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
236g

Additional Product Features

Title_Author
GS Batra, Harpreet Singh
Country/Region of Manufacture
Germany

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