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Political Marketing: A Comparative Perspective by Jennifer Lees-Marshment, Darren Lilleker (Paperback, 2005)

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Author: Darren Lilleker. Title: Political Marketing. Format: Paperback. Language: English. EAN: 9780719068713. Subtitle: A Comparative Perspective. ISBN-10: 0719068711.

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy.

Product Identifiers

Publisher
Manchester University Press
ISBN-13
9780719068713
eBay Product ID (ePID)
96575119

Product Key Features

Author
Jennifer Lees-Marshment, Darren Lilleker
Publication Name
Political Marketing: a Comparative Perspective
Format
Paperback
Language
English
Subject
Politics
Publication Year
2005
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm

Additional Product Features

Editor
Jennifer Lees-Marshment, Darren Lilleker
Country/Region of Manufacture
United Kingdom

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Political Marketing: A Comparative Perspective by Jennifer Lees-Marshment, Darren Lilleker (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Political Marketing: A Comparative Perspective By Darren G. Lill

item 2 Political Marketing: A Comparative Perspective

item 3 Darren Lilleker Political Marketing (Paperback)

item 4 Darren Lilleker Political Marketing (Paperback) (US IMPORT)

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Save on Adult Learning & University

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