The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780750661737
eBay Product ID (ePID)
96553226
Product Key Features
Author
Adrian Mackay
Publication Name
Practice of Advertising
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2004
Type
Textbook
Number of Pages
392 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
612g
Additional Product Features
Title_Author
Adrian Mackay
Country/Region of Manufacture
United Kingdom
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