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Public Relations For Dummies by Ilise Benun, Eric Yaverbaum, Robert W. Bly (Paperback, 2006)

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Author: Ilise Benun, Eric Yaverbaum. Title: Public Relations For Dummies. Publisher: For Dummies. This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.