* Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book on Quality issues brings together a range of specialists who lead us from the evolution of quality to our current position on the quality roadmap. It provides a toolkit to assist on the continuous quality improvement journey and presents a vision of what lies ahead in this new millennium. 'Quality Issues in Heritage Visitor Attractions' will prove an invaluable guide for students and practitioners in the field s of Heritage, Visitor Attractions and Tourism in general. Divided into six sections this text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, quality tools for managers, managing the quality workforce and the future.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780750646758
eBay Product ID (ePID)
95514346
Product Key Features
Author
Ian Yeoman
Publication Name
Quality Issues in Heritage Visitor Attractions
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2000
Type
Textbook
Number of Pages
294 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
454g
Additional Product Features
Title_Author
Ian Yeoman
Editor
Siobhan Drummond
Country/Region of Manufacture
United Kingdom
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