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Semiologie Publicitaire by Moutakil-S (Paperback / softback, 2011)

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About this product

Product Information

Le livre est une etude semiologique de l''image publicitaire en Jordanie. On a presente une partie theorique sur la semiologie, les concepts et tions utilises chez certains chercheurs et dans tre etude, ainsi qu''une presentation de l''image, de ses definitions possibles et de ses constituants. Apres la presentation de la methode d''analyse retenue, et de l''enquete menee, une analyse semiologique detaillee des publicites jordaniennes collectees de 1997 au 2003 est produite. Ainsi on a etudie le systeme de l''image publicitaire en Jordanie, ses elements, leurs structures, fermes s''il y a lieu, ou souples (leurs structurations) en us interessant a leur fonctionnement, structurellement et contextuellement, afin de degager le code iconique utilise; et puisque l''image publicitaire, avec ou sans message linguistique, temoigne de la societe en vehiculant les significations deja installees dans la culture on s''est attache a rechercher dans quelle mesure et a travers quels moyens tre corpus semiologique temoigne-t-il d''une culture a la fois specifique (que us designs comme arabite) et universelle (donnant aussi temoignage d''une sorte d''universalite).

Product Identifiers

Publisher
Univ Europeenne
ISBN-10
6131517002
ISBN-13
9786131517006
eBay Product ID (ePID)
190799376

Product Key Features

Author
Moutakil-S
Format
Trade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback
Language
French
Subject
Communication & Media
Type
Textbook

Additional Product Features

Series Title
Omn.Univ.Europ.
Content Note
Black & White Illustrations
Date of Publication
12/01/2011
Country of Publication
United States

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