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Simplified Guide to Marketing by Kerwin Mathew (Paperback / softback, 2014)

About this product

About this product

Product Information

DESCRIPTION OF BOOK This marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and marketing students. The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales person. Several marketing case studies are included to challenge the reader in strategic thinking. The book also acts as a revision guide for those preparing for the various professional marketing exams, e.g., the Chartered Institute of Marketing and the London Chamber of Commerce and Industry marketing exams. ABOUT THE AUTHOR The author has been a marketer and salesman for many years. He has taught marketing to sales personnel, business people and students for many years, as well as many other professional and management subjects for years. He has published about 20 books, two of which (on marketing and public relations respectively) have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1499294271
ISBN-13
9781499294279
eBay Product ID (ePID)
220787525

Product Key Features

Author
Kerwin Mathew
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Content Note
Black & White Illustrations
Out-Of-Print Date
16/03/2017
Date of Publication
27/04/2014
Country of Publication
United States

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