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Social Media Marketing by Michael R. Solomon, Tracy L. Tuten (Paperback, 2014)

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**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. -TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the Four Zones of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Product Identifiers

Publisher
Sage Publications Ltd
ISBN-13
9781473913011
eBay Product ID (ePID)
208997083

Product Key Features

Author
Michael R. Solomon, Tracy L. Tuten
Publication Name
Social Media Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Height
232mm
Item Width
186mm
Item Weight
630g

Additional Product Features

Title_Author
Tracy L. Tuten, Michael R. Solomon
Country/Region of Manufacture
United Kingdom

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Social Media Marketing by Michael R. Solomon, Tracy L. Tuten (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)

Havard's Nursing Guide to Drugs

Nelson Senior Maths 11 Mathematics Essential Student Book with 1 Access Code for

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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