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Spectacular Mexico: Design, Propaganda, and the 1968 Olympics by Luis M. Castaneda (Hardcover, 2014)

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In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico's arrival in the developed world. In Spectacular Mexico, Luis M. Castaneda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation's capital into becoming the powerful megacity we know today.Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico's architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Felix Candela, Pedro Ramirez Vazquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castaneda illustrates the use of architecture and design as instruments of propaganda and nation branding.Forming a kind of image economy, Mexico's architectural projects and artifacts were at the heart of the nation's economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico's history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.

Product Identifiers

Publisher
University of Minnesota Press
ISBN-13
9780816690763
eBay Product ID (ePID)
209279770

Product Key Features

Author
Luis M. Castaneda
Publication Name
Spectacular Mexico: Design, Propaganda, and the 1968 Olympics
Format
Hardcover
Language
English
Subject
Museum Studies, History
Publication Year
2014
Type
Textbook
Number of Pages
344 Pages

Dimensions

Item Height
229mm
Item Width
178mm

Additional Product Features

Title_Author
Luis M. Castaneda
Series Title
A Quadrant Book
Country/Region of Manufacture
United States

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Spectacular Mexico: Design, Propaganda, and the 1968 Olympics by Luis M. Castaneda (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

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Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

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