Growing a business is not unlike growing anything you might plant in your garden. The plant is first a seed and, from the time of planting, needs the right ground, water, nutrients and the natural warmth of the sun, in order that it might grow to become strong, healthy and productive. In order to ensure that it is receiving these components in the right balance, it also needs to be nurtured with care and attentiveness. This book will provide a template of what is required to grow a business. Once the principles of the seeds are understood, the business owner is well-placed to accept any change of thinking that may be required and to implement changes in management into the business. The 10 seeds are Vision, Reality, Strategy, People Power, Communication, Measurement, Process, Accomplishment, Review and Appreciation.