This study carries forwards research seeking to identify and understand the relationship and links between product attributes and consumer perception, through means of an explanatory study. The research constituted of fifty two people who ranged between 18- 39 year old, all of whom completed qualitative research studies in the form of a questionnaire. This qualitative method utilised locations such town centres and/ or high footfall areas. A further nine participants sat interviews which exploited more open and indicative data. Supporting this, quantitative methods consisting of surveys, looked into studying 'green products (GP's) and identifying attributes which focused towards sustainability. Some qualitative data was presented in quantitative form, such as charts. The findings from such data strongly suggested and identified GP's attributes and consumers perceptions towards them, which, along with the data, also recognised poor correspondence between the two.
Product Identifiers
Publisher
Lap Lambert Academic Publishing
ISBN-13
9783847371229
eBay Product ID (ePID)
113786453
Product Key Features
Author
Dr Tom Page
Publication Name
The Challenges of Sustainable Product Design
Format
Paperback
Language
English
Subject
Engineering & Technology
Publication Year
2012
Type
Textbook
Number of Pages
64 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
104g
Additional Product Features
Title_Author
Dr Tom Page
Country/Region of Manufacture
Germany
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