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The Early Advertising Scene by Harden B. Leachman (Paperback, 2015)

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About this product

Product Information

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138989092
eBay Product ID (ePID)
223469979

Product Key Features

Author
Harden B. Leachman
Publication Name
The Early Advertising Scene
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2015
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
454g

Additional Product Features

Title_Author
Harden B. Leachman
Series Title
Routledge Library Editions: Marketing
Country/Region of Manufacture
United Kingdom

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