Skip to main content

CURRENTLY SOLD OUT

The Impact of Advertising Law on Business and Public Policy by Ross D. Petty (Hardcover, 1992)

About this product

About this product

Product Information

Are US advertsing laws ruining competition? Are they helping or hurting consumers? This is a public policy analysis of advertising law. Using insights from communications theory and economic analysis, the author analyses all of the recent reported cases under the principal advertising laws. He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an analysis of the Constitutional protection afforded advertising under the First Amendment. The author proposes a simple test for determining whether particular advertising is fully or partially protected by the First Amendment. This analysis continues with an overview of advertising law from an evolutionary perspective and social science perspectives on how advertising works. The bulk of the book examines cases under the Lanham and Federal Trade Commission Acts, as well as advertising as regulated by the antitrust laws and the US International Trade Commission.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780899306179
eBay Product ID (ePID)
95917411

Product Key Features

Subject Area
Commercial Law
Author
Ross D. Petty
Publication Name
The Impact of Advertising Law on Business and Public Policy
Format
Hardcover
Language
English
Subject
Business
Publication Year
1992
Type
Textbook
Number of Pages
248 Pages

Additional Product Features

Title_Author
Ross D. Petty
Country/Region of Manufacture
United States

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)
4.8 out of 5 stars based on 88 product ratings
AU $19.95 New
AU $13.00 Used
Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)
4.9 out of 5 stars based on 157 product ratings
AU $39.98 New
AU $31.50 Used
The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)
No ratings or reviews yet.
AU $59.41 New
---- Used
In-Basket Case Studies by Guy Adamson (Paperback, 1986)
No ratings or reviews yet.
AU $19.99 New
---- Used
Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)
5.0 out of 5 stars based on 12 product ratings
AU $182.95 New
AU $79.95 Used
Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)
4.5 out of 5 stars based on 4 product ratings
AU $14.99 New
---- Used
A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)
No ratings or reviews yet.
AU $45.09 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual
AU $57.95
Trending at AU $59.33
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.01
Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)
AU $32.86
Trending at AU $36.05
BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays
AU $19.00
Trending at AU $21.79
It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas
AU $35.00
Trending at AU $36.94
Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)
AU $34.03
Trending at AU $41.39

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like