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The Place of Internal Equity in Customer Relationship Management by Theophile Bindeoue Nasse (Paperback, 2012)

About this product

About this product

Product Information

This book emphasizes the effects of internal equity on customers' satisfaction and their intentions of re-purchasing. It is a survey within the Language Learning and Translation center which investigate the concept of equity in the process of customer relationship management in marketing. This research thus connects various concepts as internal equity, customer satisfaction and their intentions of re-purchasing. It is thus to say that nowadays the practice of an ethical marketing is vital to companies' survival. It confirms the equity theory Underlined by URBAIN (1979); KOTLER and DUBOIS (2003); Morisson (2005). It is also a geomarketing tool since it helps to understand marketing and communication practices in Africa especially in West -Africa region. It is thus a book which may be interesting to national and international Marketing, Sales, and Communication managers investing in Africa to better understand their customers in order to adapt and personalize their products or their services.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783847305637
eBay Product ID (ePID)
113906226

Product Key Features

Author
Theophile Bindeoue Nasse
Publication Name
The Place of Internal Equity in Customer Relationship Management
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
88 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
141g

Additional Product Features

Title_Author
Theophile Bindeoue Nasse
Country/Region of Manufacture
Germany

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