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The Regional Multinationals: MNEs and 'Global' Strategic Management by Alan M. Rugman (Paperback, 2005)

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You are buying ONE brand new BOOK The Regional Multinationals - MNEs and 'Global' Strategic Management. Author: Alan M. Rugman. Year first published: 2005. Approximate dimensions: 246mm x 170mm x 16mm.

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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

Product Identifiers

Publisher
Cambridge University Press
ISBN-13
9780521603614
eBay Product ID (ePID)
96485364

Product Key Features

Author
Alan M. Rugman
Publication Name
The Regional Multinationals: Mnes and 'global' Strategic Management
Format
Paperback
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
290 Pages

Dimensions

Item Height
246mm
Item Width
170mm
Item Weight
460g

Additional Product Features

Title_Author
Alan M. Rugman
Country/Region of Manufacture
United Kingdom

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The Regional Multinationals: MNEs and 'Global' Strategic Management by Alan M. Rugman (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

Silent Spring by Rachel Carson (Paperback, 2000)

Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

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