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The Roadside MBA by Michael Mazzeo, Paul Oyer, Scott Schaefer (Paperback, 2015)

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AU $38.84

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Product Information

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

Product Identifiers

Publisher
Pan Macmillan
ISBN-13
9781447286332
eBay Product ID (ePID)
212394688

Product Key Features

Author
Michael Mazzeo, Paul Oyer, Scott Schäfer
Publication Name
The Roadside Mba
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
203mm
Item Width
127mm
Item Weight
336g

Additional Product Features

Title_Author
Scott Schäfer, Michael Mazzeo, Paul Oyer
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 The Roadside MBA by Schaefer, Scott
AU $38.84
Free postage
item 2 The Roadside MBA by Schaefer, Scott
AU $40.54
Free postage
item 3 The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Busi
AU $41.22
Free postage
item 4 Michael Mazzeo Scott Schaefer Paul Oyer The Roadside MBA (Paperback)
AU $49.42
Free postage

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Picture 1 of 1

The Roadside MBA by Michael Mazzeo, Paul Oyer, Scott Schaefer (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Roadside MBA by Schaefer, Scott

item 2 The Roadside MBA by Schaefer, Scott

item 3 The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Busi

item 4 Michael Mazzeo Scott Schaefer Paul Oyer The Roadside MBA (Paperback)

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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