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To Serve God and Wal-Mart: The Making of Christian Free Enterprise by Bethany Moreton (Paperback, 2010)

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Author: Bethany Moreton. Title: To Serve God and Wal-Mart. Format: Paperback. Country/Region of Manufacture: US. Language: English. EAN: 9780674057401. ISBN-10: 0674057406.

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In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart's world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization. The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).

Product Identifiers

Publisher
Harvard University Press
ISBN-13
9780674057401
eBay Product ID (ePID)
96843111

Product Key Features

Subject Area
Consumerism
Author
Bethany Moreton
Publication Name
To Serve God and Wal-Mart: the Making of Christian Free Enterprise
Format
Paperback
Language
English
Subject
Economics, Business
Publication Year
2010
Type
Textbook
Number of Pages
392 Pages

Dimensions

Item Height
235mm
Item Width
156mm

Additional Product Features

Title_Author
Bethany Moreton
Topic
Religious History, Christianity
Country/Region of Manufacture
United States

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Picture 1 of 1

To Serve God and Wal-Mart: The Making of Christian Free Enterprise by Bethany Moreton (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Ratings and reviews

Most relevant reviews

I can't give a fair summary; I've not yet read the book.

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

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