About this product

Product Information

Students studying tourism are required to undertake a study in research techniques and methodologies as part of their tourism degree. Major aims of this new edition are to encourage students to think about the importance of research in tourism appreciating the role that it plays in the tourism industry as well as to familiarise students with the wide diversity of research strategies available to them. Tourism Research, second edition, introduces the concept of qualitative, quantitative and mixed methods research methodologies associated with tourism. It also considers indigenous and cross-cultural methodologies. The relationship of tourism research, its underpinnings, sources and methods, with the implications for tourism development, planning and management are clearly established and discussed. The text is focused on the tourism sector rather than the leisure and recreation sector. The role of researchers as professionals, as well as usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry as well as the consequences of research decision-making processes. This revised edition continues to provide a balanced discussion between qualitative and quantitative methodologies and their associated theoretical underpinnings. FEATURES: ?Industry Insights' vignettes illustrate the relevance of research in the tourism industry Three in depth case studies develop student understanding of qualitative and quantitative methodologies as well as cross-research research. Now packaged FREE with this text, is a 12 month student subscription to the International Journal of Tourism Research (IJTR). This journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR will continue to add a vibrant and exciting channel for those interested in tourism and hospitality research developments.

Product Identifiers

Publisher
John Wiley & Sons AU Ltd
ISBN-13
9781742164601
eBay Product ID (ePID)
96318521

Product Key Features

Author
Gayle Jennings
Publication Name
Tourism Research
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
472 Pages

Dimensions

Item Height
246mm
Item Width
183mm
Item Weight
888g

Additional Product Features

Title_Author
Gayle Jennings
Country/Region of Manufacture
Australia

Best Selling in School Textbooks & Study Guides

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)
4.9 out of 5 stars based on 7 product ratings
AU $54.89 New
AU $50.00 Used
Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)
No ratings or reviews yet.
AU $25.64 New
---- Used
The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)
4.5 out of 5 stars based on 2 product ratings
AU $30.45 New
---- Used
Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)
3.8 out of 5 stars based on 6 product ratings
AU $19.98 New
---- Used
Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)
No ratings or reviews yet.
AU $20.48 New
AU $15.25 Used

Save on School Textbooks & Study Guides

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)
AU $58.71
Trending at AU $66.16
Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb
AU $48.16
Trending at AU $53.45
Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be
AU $18.49
Trending at AU $20.15
Super Gut: a Four-Week Plan to Reprogram Your Microbiome, Restore Health and Los
AU $30.05
Trending at AU $31.07
The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an
AU $55.99
Trending at AU $58.78
Mythos: The Greek Myths Retold
AU $19.54
Trending at AU $21.67

Shop by category

Tourism Research by Gayle Jennings (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be

Super Gut: a Four-Week Plan to Reprogram Your Microbiome, Restore Health and Los

The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an

Mythos: The Greek Myths Retold

You may also like

Tourism Paperback School Textbooks & Study Guides

Tourism School Textbooks & Study Guides

Tourism School Textbooks & Study Guides in English

Paperbacks 2010-Now Publication Year

2010s Non-Fiction Paperback Fiction & Books

2010-Now Publication Year Paperbacks Books