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Understanding Color: An Introduction for Designers, Fourth Edition by Linda Holtzschue (Paperback, 2011)

About this product

About this product

Product Information

Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780470381359
eBay Product ID (ePID)
104019799

Product Key Features

Book Title
Understanding Color: an Introduction for Designers, Fourth Edition
Author
Linda Holtzschue
Format
Paperback
Language
English
Topic
Art Theory
Publication Year
2011
Number of Pages
272 Pages

Dimensions

Item Height
235mm
Item Width
191mm
Item Weight
1g

Additional Product Features

Title_Author
Linda Holtzschue
Country/Region of Manufacture
United Kingdom

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