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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage by Grahame R. Dowling (Hardcover, 2016)

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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are simply better than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation-building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations-including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of being simply better ; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre-or worse-reputations.

Product Identifiers

Publisher
MIT Press Ltd
ISBN-13
9780262034463
eBay Product ID (ePID)
221965038

Product Key Features

Author
Grahame R. Dowling
Publication Name
Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
280 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Grahame R. Dowling
Series Title
The MIT Press
Country/Region of Manufacture
United States

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Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage by Grahame R. Dowling (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Taking Charge of Adult ADHD by Christine M. Benton, Russell A. Barkley (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

Steven Holzner Physics Essentials For Dummies (Paperback)

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