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Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Highbridge Company (CD-Audio, 2011)

About this product

About this product

Product Information

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore t only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous ecomic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's t just about winning, but the right way to win.

Product Identifiers

Publisher
Highbridge Company
ISBN-10
1611744911
ISBN-13
9781611744910
eBay Product ID (ePID)
189893389

Product Key Features

Format
CD-Audio, CD Standard Audio Format
Language
English
Subject
Biography: Business

Additional Product Features

Running Time
765
Narrator(s)
Stephen Bowlby
Date of Publication
12/04/2011
Contained Items Statement
10 Audio Cds
Imprint
Highbridge Company
Country of Publication
United States

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