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Organizations and Social Networking: Utilizing Social Media to Engage Consumers by Eldon Y. Li, Fabiana Lorenzi, Cain Evans, Stanley Loh (Hardcover, 2013)

Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author
Eldon Y. Li, Fabiana Lorenzi, Cain Evans, Stanley Loh
Publication Name
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
329 Pages

Series Title
Advances in Marketing, Customer Relationship Management, and E-Services
Country/Region of Manufacture
United States
Editor
Stanley Loh, Eldon Y. Li, Fabiana Lorenzi, Cain Evans

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