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Packaging Design Strategy by Bill Stewart (Hardback, 1994)

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Product Information

The critical role of packaging in established brands and selling products has become widely accepted. Yet many companies fail to maximize packaging opportunities by t adopting a strategic approach to packaging design. The aim of this book is to act as a catalyst between marketing staff, designers and the other disciplines involved in packaging design. This publication emphasizes practical measures to ensure that project planning and communications are effective. Topical coverage includes: the fundamentals of strategic packaging design; design sources and budgets; writing the brief; project planning; pre-design research; the design process; three-dimensional design; graphic design; artwork and reproduction; market research; and environmental issues.

Product Identifiers

Publisher
Pira International
ISBN-10
1858020646
ISBN-13
9781858020648
eBay Product ID (ePID)
95378719

Product Key Features

Author
Bill Stewart
Format
Hardback
Language
English
Subject
Industrial Chemistry & Manufacturing
Type
Textbook

Dimensions

Weight
481g
Height
210mm
Width
148mm

Additional Product Features

Place of Publication
Leatherhead
Spine
19mm
Series Title
Pira Packaging Guide S.
Content Note
9figs.1tab.
Out-Of-Print Date
23/12/2011
Date of Publication
01/08/1994
Country of Publication
United Kingdom
Genre
Industrial Chemistry & Manufacturing

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Packaging Design Strategy by Bill Stewart (Hardback, 1994)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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