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Paul Rand by Steven Heller (Paperback, 2000)

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Product Information

Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

Product Identifiers

Publisher
Armin Hofmann, Jessica Helfand, Phaidon Press Ltd
ISBN-13
9780714839943
eBay Product ID (ePID)
94668564

Product Key Features

Book Title
Paul Rand
Author
Steven Heller
Format
Paperback
Language
English
Publication Year
2000
Number of Pages
256 Pages

Dimensions

Item Height
290mm
Item Width
250mm

Additional Product Features

Title_Author
Steven Heller
Country/Region of Manufacture
United Kingdom

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Paul Rand by Steven Heller (Paperback, 2000)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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Pihkal by Alexander T Shulgin, Ann Shulgin (Paperback, 1995)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

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