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Playboy and the Making of the Good Life in Modern America by Elizabeth Fraterrigo (Paperback, 2012)

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Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month. Exploring the world created in the pages of America's most widely read and influential men's magazine, Elizabeth Fraterrigo sets Playboy's history in the context of a society in transition. Sexual mores, gender roles, family life, tions of consumption and national purpose-all were in flux as Americans adjusted to the prosperity that followed World War II. Initially, Playboy promised only entertainment for men, but Fraterrigo reveals that its vision of abundance, pleasure, and individual freedom soon placed the magazine at the center of mainstream debates about sex and freedom, politics and pleasure in postwar America. She shows that for Hugh Hefner, the good life meant the playboy life, in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard eugh, one could enjoy abundant leisure and consumption. In support of this view, Playboy attacked early marriage, traditional gender arrangements, and sanctions against premarital sex. The magazine also promoted private consumption as a key to ecomic growth and national well-being, offering tips from The Playboy Advisor on everything from high-end stereos and cuff-links to caviar and wine. If we want to understand post-war America, Fraterrigo shows, we must pay close attention to Playboy, its messages about pleasure and freedom, the debates it inspired, and the criticism it drew-all of which has been bound up in the popular culture and consumer society that surround us.

Product Identifiers

Publisher
Oxford University Press Inc
ISBN-10
0199832455
ISBN-13
9780199832453
eBay Product ID (ePID)
113789538

Product Key Features

Author
Elizabeth Fraterrigo
Format
Paperback
Language
English
Subject
Regional History

Dimensions

Weight
424g
Height
234mm
Width
154mm

Additional Product Features

Place of Publication
NY
Spine
21mm
Content Note
18 Halftones
Author Biography
Elizabeth Fraterrigo Is Assistant Professor of History AT Loyola University Chicago.
Date of Publication
15/03/2012
Imprint
Oxford University Press Inc
Country of Publication
United States
Genre
Regional History

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Playboy and the Making of the Good Life in Modern America by Elizabeth Fraterrigo (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Quantum Entanglement for Babies by Chris Ferrie (Board Book, 2017)

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