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Political Campaign Communication: Principles and Practices by Robert V. Friedenberg, Judith S. Trent, Robert E. Denton (Hardcover, 2016)

About this product

About this product

Product Information

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: *incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, *discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and *draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442243330
eBay Product ID (ePID)
217251544

Product Key Features

Author
Robert V. Friedenberg, Judith S. Trent, Robert E. Denton
Publication Name
Political Campaign Communication: Principles and Practices
Format
Hardcover
Language
English
Subject
Politics
Publication Year
2016
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
259mm
Item Width
185mm
Item Weight
776g

Additional Product Features

Title_Author
Robert E. Denton, Robert V. Friedenberg, Judith S. Trent
Series Title
Communication, Media, and Politics
Country/Region of Manufacture
United States

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