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Practical Management Science by Wayne Winston, S. Albright (Hardcover, 2015)

About this product

About this product

Product Information

Geared entirely to Excel 2013, PRACTICAL MANAGEMENT SCIENCE, 5e helps students understand and take full advantage of the power of spreadsheet modeling. It integrates modeling into all functional areas of business--finance, marketing, operations management--using real examples and real data. Emphasizing applied, relevant learning, the text presents just the right amount of theory to ensure students understand the foundation of the topic, followed by exercises that give them practical, hands-on experience with the methodologies. It focuses on modeling over algebraic formulations and memorization of particular models. The Fifth Edition includes the latest changes in the accompanying @RISK and PrecisionTree add-ins, incorporates 'BigPicture' diagrams of spreadsheet models into the optimization chapters, and provides new and updated cases throughout. The online Chapter 16: Multiobjective Decision Making is now more conceptual, while Chapter 9: Decision Making Under Uncertainty extends a single 'new product decisions' example throughout the chapter. In addition almost 30 new tutorial videos explain concepts and work through examples.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9781305250901
eBay Product ID (ePID)
208972541

Product Key Features

Author
Wayne Winston, S. Albright
Publication Name
Practical Management Science
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2015
Type
Textbook
Number of Pages
888 Pages

Dimensions

Item Height
262mm
Item Width
210mm
Item Weight
1701g

Additional Product Features

Title_Author
S. Albright, Wayne Winston
Country/Region of Manufacture
United States

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