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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim Smith (Hardcover, 2011)

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Product Description : Pricing Strategy: Setting Price Levels, Managing Price Discounts And Establishing Price Structures Learn How To Make Pricing Decisions That Will Maximize A Firm'S Profits By Creating And Capturing Customers With Pricing Strategy: Setting Price Levels, Managing Price Discounts And Establishing Price Structures. Written By Recognized Pricing Thought Leader And Principal Of A Successful Pricing Firm, Tim J. Smith, This Comprehensive Book Emphasizes The Stakeholder'S Importance In Making Decisions, While Highlighting Key Trade-Offs To Consider When Choosing Between Opposing Outcomes. In This Book'S Balanced Presentation Of Quantitative Instruction And Qualitative Concepts, Learn More About The Influences That Should Guide Your Decision Making.