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Principled Selling: How to Win More Business Without Selling Your Soul by David Tovey (Paperback, 2012)

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By David Tovey ISBN: 9780749466572.

About this product

Product Information

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749466572
eBay Product ID (ePID)
117591493

Product Key Features

Author
David Tovey
Publication Name
Principled Selling: How to Win more Business Without Selling Your Soul
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
401g

Additional Product Features

Title_Author
David Tovey
Country/Region of Manufacture
United Kingdom

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item 1 Principled Selling: How to Win More Bu..., Tovey, David
AU $15.26
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item 2 NEW Principled Selling By David Tovey Paperback Free Shipping
AU $45.50
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Picture 1 of 1

Principled Selling: How to Win More Business Without Selling Your Soul by David Tovey (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Principled Selling: How to Win More Bu..., Tovey, David

item 2 NEW Principled Selling By David Tovey Paperback Free Shipping

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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