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Principles of Internet Marketing : New Tools and Methods for Web Developers by Jason Miletsky (Paperback, 2009)

About this product

About this product

Product Information

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the 'why' behind the 'how' of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9781423903192
eBay Product ID (ePID)
96573472

Product Key Features

Author
Jason Miletsky
Publication Name
Principles of Internet Marketing : New Tools and Methods for Web Developers
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2009
Type
Textbook
Number of Pages
644 Pages

Additional Product Features

Title_Author
Jason Miletsky
Country/Region of Manufacture
United States

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