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Principles of Pharmaceutical Marketing (Hardcover, 1988)

About this product

About this product

Product Information

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant real world approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780866569354
eBay Product ID (ePID)
240357950

Product Key Features

Author
Not Available
Publication Name
Principles of Pharmaceutical Marketing
Format
Hardcover
Language
English
Subject
Medicine, Pharmacy
Publication Year
1988
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Weight
998g

Additional Product Features

Country/Region of Manufacture
United States

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