This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Product Identifiers
Publisher
Springer International Publishing Ag
ISBN-13
9783319173825
eBay Product ID (ePID)
214406230
Product Key Features
Author
Jean-Charles Chebat, A. Ben Oumlil
Publication Name
Proceedings of the 1998 Multicultural Marketing Conference
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
538 Pages
Dimensions
Item Height
279mm
Item Width
210mm
Additional Product Features
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science