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Public Relations in Britain: A History of Professional Practice in the Twentieth Century by Jacquie L'Etang (Paperback, 2013)

About this product

About this product

Product Information

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415651196
eBay Product ID (ePID)
138742246

Product Key Features

Author
Jacquie L'etang
Publication Name
Public Relations in Britain: a History of Professional Practice in the Twentieth Century
Format
Paperback
Language
English
Subject
History, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
290 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
408g

Additional Product Features

Title_Author
Jacquie L'etang
Country/Region of Manufacture
United Kingdom

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