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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Philip J. Kitchen, Don E. Schultz (Hardcover, 2001)

About this product

About this product

Product Information

Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333926390
eBay Product ID (ePID)
96267486

Product Key Features

Author
Philip J. Kitchen, DON E. Schultz
Publication Name
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Format
Hardcover
Language
English
Subject
Business
Publication Year
2001
Type
Textbook
Number of Pages
410 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
775g

Additional Product Features

Title_Author
Philip J. Kitchen, DON E. Schultz
Country/Region of Manufacture
United Kingdom

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