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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work by Rob Wallace, Sharon Werner, Marianne Klimchuk, Bronwen Edwards (Paperback, 2009)

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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that arent successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Book Title
Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Author
Rob Wallace, Sharon Werner, Marianne Klimchuk, Bronwen Edwards
Format
Paperback
Language
English
Publication Year
2009
Number of Pages
272 Pages

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