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Relationship Marketing: Exploring Relational Strategies in Marketing by John Egan (Paperback, 2011)

About this product

About this product

Product Information

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273737780
eBay Product ID (ePID)
107714071

Product Key Features

Author
John Egan
Publication Name
Relationship Marketing: Exploring Relational Strategies in Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
328 Pages

Dimensions

Item Height
245mm
Item Width
190mm
Item Weight
638g

Additional Product Features

Title_Author
John Egan
Country/Region of Manufacture
United Kingdom

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