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Details about  Relationship Marketing: Exploring Relational Strategies in Marketing 4E by Egan

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Relationship Marketing: Exploring Relational Strategies in Marketing 4E by Egan
Relationship-Marketing-Exploring-Relational-Strategies-in-Marketing-4E-by-Egan
Item Ended
Item condition:
Brand new
Ended:
05 Sep, 2014 05:18:15 AEST
Price:
AU $89.54
Postage:
FREE Economy delivery from outside AU | See details
Item location:
MY, Malaysia

Description

eBay item number:
111447892346
Seller assumes all responsibility for this listing.
Last updated on  29 Aug, 2014 11:32:04 AEST  View all revisions

Item specifics

Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition
Publisher:

Pearson Education Limited

Publication Year:

2011

ISBN-10:

0273737783

Subject:

Business, Economics

ISBN-13:

9780273737780

Language:

English

Format:

Paperback

Detailed item info

Description
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Key Features
Author(s)John Egan
PublisherPearson Education Limited
Date of Publication31/03/2011
LanguageEnglish
FormatPaperback
ISBN-100273737783
ISBN-139780273737780
SubjectSales & Marketing

Publication Data
Place of PublicationHarlow
Country of PublicationUnited Kingdom
ImprintFinancial Times Prentice Hall
Content NoteIllustrations

Dimensions
Weight662 g
Width189 mm
Height242 mm
Spine18 mm

Editorial Details
Edition Statement4th Revised edition

Description
Table Of Contents<P>Part I - Relationships</P><P>Chapter 1 - 100 Years of Marketing</P><P>Chapter 2 -Relationships&nbsp;in&nbsp;Marketing&nbsp;</P><P>Chapter 3 - Relationships </P><P>Chapter 4 - Relationship economics</P><P>Chapter 5- Strategy continuum</P><P>Chapter 6 - Relationship drivers</P><P>Chapter 7 - Customer partnerships </P><P>Chapter 8 - Internal partnerships</P><P>Chapter 9- Supplier&nbsp;partnerships&nbsp;</P><P>Chapter 10 - External Partnerships</P><P>Chapter 11 - Relationship technology</P><P>Chapter 13 - Conceptual Developments&nbsp;</P>
Author BiographyJohn Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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Brand New, in shrink wrap, carefully pack with plastic envelope for better protection.**ISE** International Student Edition , GLOBAL EDITION OR ALTERNATIVE EDITION  TEXTBOOK ONLY ,Generally, International Edition Textbooks DO NOT include extra/supplementary materials unless specify above. We are selling the Book only,Usually come in Soft Cover, Paper Back and written in English ,Different ISBN and Cover Image with US Edition.Printed in High Quality paper same as the U.S. Edition.Content and Chapters same as US Edition.Occasionally, International Textbooks will different exercises at the end of chapters. 

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